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Hatched on the farm, the birds are kept on a diet of 100 per cent natural feed specially formulated for Al Rawdah. It is this wholesome wheat and maize diet and the scientific management of the livestock inside air-conditioned sheds that ensures the finest quality succulent chicken. Slaughtered at the age of 29 according to the Halal practice, Al Rawdah chicken passes through an ultra modern and hygienic production process. This process, adopted from the best practices in the industry is also regularly monitored by Dubai and other Municipality food control inspectors. Untouched by hand, the chicken is routed into the separate lines making Al Rawdah product range-whole dressed chicken, chicken portions and value added products like chicken burgers, chicken nuggets, chicken meatballs, chicken drum sticks, chicken pop corn, breaded hicken fillet, chicken tender fingers, chicken franks and chicken mortadella. Al Rawdah today processes 35,000 chickens every day making it one of the largest producers in the region . The mortadella, franks and burgers plant, producing high quality fresh chicken ready-to-eat products is the only one of its kind in the Middle East.
This output is reached out to all major supermarkets in the UAE on a daily basis. This service, ensuring the freshness of supplies down the line, is provided by the company’s own fleet of refrigerated vans. Recently, Al Rawdah even entered the export market with supplies reaching the neighboring countries in the Gulf and ex Soviet Union countries.